Dexter Resurrection Cast Reveal
For the Season 2 cast announcement for Dexter: Resurrection, we wanted to make the news feel as big and unexpected as the return itself. We kicked things off with a design-forward Brian Cox asset that leaned into the dark, cinematic world of Dexter while giving fans something genuinely new to react to.
The piece quickly became a favorite, driving nearly 6.8M views, 236K likes, and 5.7K comments on Instagram, with an additional 2.9M views, 274K likes, and 3K comments on TikTok. The response showed how a strong creative point of view could turn a cast announcement into a genuine fan moment—and carry that excitement across platforms.
How to train your dragon AOR
Supporting Universal’s multi-platform How to Train Your Dragon channels, we focused on building a social presence that could connect longtime fans with a new generation of audiences. Across the channels, we developed a content strategy rooted in four powerful pillars: friendship, action and adventure, and nostalgia. All using the emotional world of the franchise as a foundation for fresh, platform native storytelling.
In the first six months of supporting the channel across all operations, creative and community management, Our strategy drove 180M views, 55M impressions, 11M engagements, and 220K new followers. By balancing the nostalgia audiences already loved with dynamic, contemporary social creative, we helped turn the franchise’s existing fandom into an active, growing social community.
NERD OUT PARamount AOR
Paramount asked for support with the strategic development of the launch of new genre social channels, NerdOut, we built a high-volume, multi platform content engine designed to celebrate the fandoms at the heart of the brand from Nickelodeon classics to Star Trek and the Twilight Zone - and everything in between.
Producing over 80+ assets per month across five platforms, we developed a social-first approach that transformed Paramount’s deep library of IP into a steady stream of content built for fans. One of the most exciting parts of the work was finding new ways to repurpose and reimagine existing library footage —turning moments from beloved franchises into promotional assets, channel branding, and original social storytelling.
The result was a channel ecosystem with a distinct point of view: part discovery engine, part nostalgia machine, and part celebration of the fandoms that make Paramount’s worlds so enduring. A great example is the NerdOut channel trailer, which brought together the breadth of the library and the personality of the new brand in one piece.
Little dot studios company reel
At Little Dot Studios, the company reel is a showcase of the range, ambition, and creative talent across our teams. The goal was to capture the sheer diversity of work we delivered throughout the year — from entertainment social campaigns to brand digital content and everything in between.
Bringing together work across formats, platforms, audiences, and clients, the reel was designed to feel less like a traditional portfolio and more like a snapshot of what happens when talented teams are given the opportunity to solve different kinds of creative challenges. It became a celebration of the breadth of our capabilities, and the people behind the work.
Starz
Take the lead
A promotional piece for STARZ celebrating the launch of Take the Lead, a commitment to uplifting women-led creative across directing, writing and producing within the network. The work brought together powerful moments, characters, and stories from across the slate to create something that felt both celebratory and deeply human.
The result was a visually rich and emotionally resonant piece that celebrated the women at the center of these stories—and the creative work behind bringing them to life. It was a particularly satisfying project to make: a chance to create something beautiful while reflecting the meaningful impact of the content itself.
AMerica’s Culinary Cup
Created social promo content for America’s Culinary Cup, focusing on the incredible level of culinary talent competing on the show. We highlighted the chefs’ Michelin-starred backgrounds and high-profile careers, while also using Padma Lakshmi’s presence to bring star power and excitement to the campaign. The goal was to make the competition feel elevated, high-stakes, and exciting across the social landscape.
Prime Video
youtube channel
Over 3 years, I lead the team that launched the growth, and evolution of the Amazon Prime Video YouTube channel, taking it from under 1M subscribers to nearly 8M. It was a massive, sustained creative and strategic lift—built through consistent platform best practices, a deep understanding of YouTube’s algorithm and audience behaviors, and an ongoing commitment to finding what worked and evolving it.
At a pace of 50+ assets per month, we built a continuous content engine spanning Prime Video’s expansive slate of series, films, talent, and cultural moments. Every piece was an opportunity to learn, optimize, and strengthen the channel’s relationship with its audience.
The result was nearly 7M net new subscribers over four years, driven not by a single breakout moment, but by the compounding impact of smart strategy, relentless consistency, platform-native creative, and a team committed to making the channel better every day.
Ballerina
Over 3 years, I lead the team that launched the growth, and evolution of the Amazon Prime Video YouTube channel, taking it from under 1M subscribers to nearly 8M. It was a massive, sustained creative and strategic lift—built through consistent platform best practices, a deep understanding of YouTube’s algorithm and audience behaviors, and an ongoing commitment to finding what worked and evolving it.
At a pace of 50+ assets per month, we built a continuous content engine spanning Prime Video’s expansive slate of series, films, talent, and cultural moments. Every piece was an opportunity to learn, optimize, and strengthen the channel’s relationship with its audience.
The result was nearly 7M net new subscribers over four years, driven not by a single breakout moment, but by the compounding impact of smart strategy, relentless consistency, platform-native creative, and a team committed to making the channel better every day.
Dying for Sex
For Dying for Sex, we created a social piece that captured the deeply human story at the heart of the series: a woman choosing to embrace pleasure, intimacy, and self-discovery while confronting the reality of her own mortality.
The creative was designed to feel intimate, honest, and beautifully vulnerable—celebrating Molly’s journey that is as much about freedom and identity as it is about sexuality. It was an opportunity to tell a complicated, emotional story with warmth and humanity, creating social creative that invited audiences to connect with the person behind the premise.
